The Future of Observations: Systems That Learn and Protect
SmartTagIt transforms field observations from compliance checklists into tools for proactive, system-wide safety improvement.
By combining advanced AI, proven safety science, and intuitive tools, SmartTagIt helps organizations understand work as it’s truly performed. The result is a resilient safety culture built on trust and actionable insights.
What Makes SmartTagIt Different?
How It Works: Transform Observations Into Organizational Strength
Step 1: Tailor to Your Organization’s Reality
SmartTagIt molds seamlessly to fit the way your teams work—reflecting your processes, not imposing ours. From inspections and near misses to good catches, safe practices, and risk behaviors, the platform integrates effortlessly into your existing workflows.
Whether you’re looking for a straightforward starting point, industry-leading best practices, or a system that mirrors your unique operations, SmartTagIt meets you where you are.
Step 2: Real-Time Sharing That Builds Trust
Our intuitive social observation feed ensures leaders get the right insights at the right time—eliminating noise and making room for action. By transforming observations into a transparent, collaborative process, SmartTagIt shifts the focus from compliance checklists to meaningful engagement.
Field teams see their contributions driving real change, while leaders can quickly align on what matters most.
Step 3: Reveal Patterns, Strengthen Systems
SmartTagIt’s AI doesn’t just classify observations; it illuminates the patterns and systems shaping your safety environment. In dynamic, high-risk workplaces, this capability identifies the connections between hazards, controls, and systemic gaps, giving leaders a comprehensive view of the true drivers of risk.
Step 4: Empower Proactive Learning & Action
SmartTagIt prioritizes recommendations to help leaders act decisively, reinforce positive behaviors, and foster continuous learning.
By focusing on understanding real work and the systemic factors influencing safety—not blame or rigid compliance—organizations create a culture of trust, accountability, and sustainable improvement.
Inspired by Science. Proven by Results. Trusted by Industry Leaders.
Real Leaders, Real Impact
Adopted by thousands of new users every day, SmartTagIt is transforming how teams approach safety and performance. In just 12 weeks, 6 in 10 leaders report having more impactful conversations that drive measurable improvements.
“With SmartTagIt, we’ve seen a 50% reduction in incidents. This tool has been a game-changer in highlighting and mitigating high-hazard scenarios.”
Lane Smith, Freedom Solar
VP of Safety
“SmartTagIt has been instrumental in improving the front-line involvement in our safety culture while also giving management a tool to measure safety performance on our projects.”
Dave Murphy, Pepper Construction.
VP of Safety
“Our engagement is through the roof. Since starting our journey with SmartTagIt we have cut our RIR five years in a row and won seven different industry awards for our team’s performance.”
Jamie Dabbs, TDIndustries
Director of Safety
FactorLab’s extensive research, spanning thousands of worksites and millions of observations, reveals the critical link between observation system health and incident outcomes. Key Findings:
- Engagement Alone Isn’t Enough: While field engagement is a strong proxy for system maturity, observation frequency must be paired with quality to ensure effectiveness.
- Quality Matters: Under- or over-reporting STCKY observations or controls correlates with higher risks of severe incidents, impacting both people and property.
- Unmatched Visibility: By integrating field data with work hours and incident outcomes, organizations can gain actionable insights, identify gaps, benchmark performance, and proactively reduce risk.