Safety Observations2024-12-10T12:46:15-08:00

Transform Field Observations Into Actionable Insights

Traditional field observations fall short. SmartTagIt increases system capacity, identifies critical risk factors, and empowers teams to embrace participation and drive lasting impact.

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The Future of Observations: Systems That Learn and Protect

SmartTagIt transforms field observations from compliance checklists into tools for proactive, system-wide safety improvement.

By combining advanced AI, proven safety science, and intuitive tools, SmartTagIt helps organizations understand work as it’s truly performed. The result is a resilient safety culture built on trust and actionable insights.

Construction Field Observations Made Easy

What Makes SmartTagIt Different?

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Real-World Insights for Real Work

SmartTagIt captures video, audio, and text inputs to deliver actionable insights that go beyond surface-level compliance. Metrics like Trust, Ability, and Value (TAV) scores uncover patterns and risks that traditional systems miss, giving leaders a clear picture of how work is done and where to improve.

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Focusing on Impact, Not Just Compliance

While SmartTagIt supports compliance efforts—meeting standards from MSHA to ISO, it goes much farther by addressing human and systemic factors in order to reduce incidents, strengthen trust, and enhance organizational capacity to adapt.

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Building Trust Through Meaningful Dialogue

SmartTagIt turns field observations into opportunities for open conversations, where teams can address risks and share insights without fear of blame. This fosters psychological safety, empowering teams to learn, adapt, and perform at their best.

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Tools That Work for You

SmartTagIt integrates seamlessly into daily routines. Its tools are simple, flexible, and intuitive—making safety processes easier without sacrificing depth or insight. This adaptability ensures lasting engagement and consistent improvements.

How It Works: Transform Observations Into Organizational Strength

Step 1: Tailor to Your Organization’s Reality

SmartTagIt molds seamlessly to fit the way your teams work—reflecting your processes, not imposing ours. From inspections and near misses to good catches, safe practices, and risk behaviors, the platform integrates effortlessly into your existing workflows.

Whether you’re looking for a straightforward starting point, industry-leading best practices, or a system that mirrors your unique operations, SmartTagIt meets you where you are.

Tailor to Your Organization’s Reality
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Step 2: Real-Time Sharing That Builds Trust

Our intuitive social observation feed ensures leaders get the right insights at the right time—eliminating noise and making room for action. By transforming observations into a transparent, collaborative process, SmartTagIt shifts the focus from compliance checklists to meaningful engagement.

Field teams see their contributions driving real change, while leaders can quickly align on what matters most.

Step 3: Reveal Patterns, Strengthen Systems

SmartTagIt’s AI doesn’t just classify observations; it illuminates the patterns and systems shaping your safety environment. In dynamic, high-risk workplaces, this capability identifies the connections between hazards, controls, and systemic gaps, giving leaders a comprehensive view of the true drivers of risk.

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Streamline observations made easy

Step 4: Empower Proactive Learning & Action

SmartTagIt prioritizes recommendations to help leaders act decisively, reinforce positive behaviors, and foster continuous learning.

By focusing on understanding real work and the systemic factors influencing safety—not blame or rigid compliance—organizations create a culture of trust, accountability, and sustainable improvement.

Inspired by Science. Proven by Results. Trusted by Industry Leaders.

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10X-100X Participation Growth

Companies using SmartTagIt achieve exponential increases in participation, driving more actionable data for their safety systems.

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Reaching Benchmarks That Drive Results

With FactorLab, organizations consistently reach higher quality engagement. In fact, in a sample of 10,000 participants, six out of 10 leaders increased the quality of their daily planning activites within 12 weeks.

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Award-Winning Results

Companies that use SmartTagIt have consistently fewer injuries at a greater pace than their peers. They set the bar so high, that they’re frequently recognized with prestigious awards, including the IRMI Gary Bird Horizon Award.

Real Leaders, Real Impact

Adopted by thousands of new users every day, SmartTagIt is transforming how teams approach safety and performance. In just 12 weeks, 6 in 10 leaders report having more impactful conversations that drive measurable improvements.

“With SmartTagIt, we’ve seen a 50% reduction in incidents. This tool has been a game-changer in highlighting and mitigating high-hazard scenarios.”

Lane Smith, Freedom Solar

VP of Safety

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David Murphy - Horizontal

“SmartTagIt has been instrumental in improving the front-line involvement in our safety culture while also giving management a tool to measure safety performance on our projects.”

Dave Murphy, Pepper Construction.

VP of Safety

“Our engagement is through the roof. Since starting our journey with SmartTagIt we have cut our RIR five years in a row and won seven different industry awards for our team’s performance.”

Jamie Dabbs, TDIndustries

Director of Safety

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FactorLab’s extensive research, spanning thousands of worksites and millions of observations, reveals the critical link between observation system health and incident outcomes. Key Findings:

  • Engagement Alone Isn’t Enough: While field engagement is a strong proxy for system maturity, observation frequency must be paired with quality to ensure effectiveness.
  • Quality Matters: Under- or over-reporting STCKY observations or controls correlates with higher risks of severe incidents, impacting both people and property.
  • Unmatched Visibility: By integrating field data with work hours and incident outcomes, organizations can gain actionable insights, identify gaps, benchmark performance, and proactively reduce risk.

Frequently Asked Questions

How does SmartTagIt support follow-ups after observations? 2024-12-04T18:00:52-08:00

SmartTagIt ensures that observations lead to meaningful follow-ups by creating a structured process for accountability, action, and continuous learning.

  1. Immediate Documentation and Accessibility: Observations are digitally recorded and stored in a centralized system, making them easy to access and review. This ensures that no critical detail is overlooked and provides a clear record for follow-up actions.
  2. Real-Time Feedback Loops: SmartTagIt allows supervisors and leaders to respond to observations promptly, offering feedback, clarifications, or coaching directly through the system. This real-time engagement reinforces good practices and addresses issues before they escalate.
  3. Tracking Open Items: The system tracks the status of open items, ensuring accountability and providing visibility into the status of at-risk situations or issues
  4. Highlighting Trends for Systemic Improvement: By aggregating and analyzing observation data, SmartTagIt helps organizations identify recurring issues and trends. This enables leadership to address systemic problems rather than treating each observation as an isolated event.
  5. Encouraging a Learning Culture: SmartTagIt fosters open communication and collaboration, ensuring that follow-ups are seen as opportunities to improve rather than punitive measures. This approach builds trust, promotes engagement, and ensures sustained attention to safety and performance.

With its robust tools for documentation, feedback, accountability, and analysis, SmartTagIt transforms follow-ups into a critical part of an organization’s continuous improvement process.

How does SmartTagIt help improve the quality of observations? 2024-12-04T18:10:26-08:00

SmartTagIt transforms safety observations by focusing on the human and systemic elements that drive quality, making them opportunities for learning, collaboration, and proactive improvement.

  1. Creating a Process for Learning and Listening: SmartTagIt fosters a process where organizations can truly understand how work is being performed—not just how it was planned. Enabling open and honest discussions allows leadership to uncover the real factors that contribute to system vulnerabilities. This goes beyond merely reporting or reacting to symptoms, helping teams address root causes and improve overall resilience.
  2. Building Trust and Value in Observations: Recognizing that both paper and digital forms can be superficial, SmartTagIt goes beyond mere data collection. It prioritizes trust, capability, and meaningful contributions, creating an observation process that workers see as valuable. By focusing on genuine risks and actionable insights, it avoids the trap of gathering information that has no impact or utility.
  3. Facilitating Real-Time Feedback: SmartTagIt allows leaders to review and respond to observations promptly, creating a feedback loop that reinforces good practices and addresses issues as they arise. This proactive approach strengthens trust and encourages continuous improvement.
  4. Balancing Consistency and Adaptability: While SmartTagIt standardizes the observation process to ensure thoroughness, it also empowers teams to adapt discussions to their specific tasks and environments. This flexibility enhances relevance while maintaining high-quality standards.
  5. Turning Data Into Insights: Observations captured in SmartTagIt are analyzed to reveal trends, predict risks, and highlight areas for improvement. This data-driven approach turns observations into actionable knowledge, enabling organizations to anticipate and mitigate issues before they escalate.

By addressing the human and systemic aspects of safety, SmartTagIt ensures observations are not just tasks to complete, but valuable tools for growth, resilience, and continuous improvement.

How does SmartTagIt improve safety observations? 2024-11-30T16:37:48-08:00

SmartTagIt transforms safety observations into a powerful tool for learning, engagement, and proactive improvement, shifting the focus from compliance-driven tasks to meaningful, actionable insights.

  1. Real-Time Learning: Safety observations become an opportunity to listen, understand, and respond. Workers are encouraged to share challenges and hazards as they arise, allowing organizations to address issues promptly and foster a culture of trust.
  2. Removing Noise, Amplifying Signals: Traditional observation tools often generate data that lacks real impact. SmartTagIt ensures that observations are focused on genuine risks and actionable insights, eliminating inefficiencies and prioritizing what truly matters.
  3. Accountability Through Understanding: Safety isn’t about blame—it’s about identifying system gaps and learning from them. SmartTagIt enables leaders to uncover patterns, coach teams, and implement changes to address risks before they escalate.
  4. Empowering Conversations: SmartTagIt elevates safety discussions by encouraging workers to share their perspectives in an open, collaborative way. This builds confidence, fosters engagement, and creates a shared responsibility for safety across teams.

Safety is not just about preventing harm—it’s about creating resilience and adaptability. SmartTagIt makes safety observations a cornerstone of continuous improvement, driving better outcomes for workers and organizations alike.

How much does SmartTagIt cost?2024-12-01T08:47:44-08:00

Most organizations can start using SmartTagIt for $750 per month, an investment designed to unlock exponential value by reshaping how safety and operations are managed.

  1. Investing in Competitive Advantage: SmartTagIt isn’t just another expense—it’s a strategic investment in making your organization safer, more productive, and more resilient. For $750 per month, you’re not only reducing risks but also creating a foundation for sustainable operational excellence that sets you apart in your industry. 
  2. Risk-Free Exploration: Every new customer benefits from a 30-day money-back guarantee, allowing you to experience the platform’s transformative impact firsthand. This ensures that your investment is aligned with real outcomes and provides clarity on the value SmartTagIt delivers. 
  3. Custom Scalability for Strategic Growth: SmartTagIt’s pricing is designed to scale with your needs, whether you’re operating at a single site or across a global network. This ensures that you only pay for the capabilities that directly enhance your organization’s performance, maximizing ROI at every stage. 
  4. Compounding Benefits: By investing in SmartTagIt, you’re not just solving today’s safety challenges—you’re building a system that continuously improves, identifies inefficiencies, and enhances team collaboration. Over time, these advantages multiply, creating long-term strategic value. 

In today’s competitive landscape, organizations that invest in innovative, data-driven platforms like SmartTagIt gain an edge by transforming safety from a cost center into a core driver of operational success and differentiation.

Take Your Field Observations to the Next Level

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